Lewnatic – My World My Rules
Artist: Lewnatic (Patrick Lew)
Persona / Co‑Star: Madeline Lew
Album: My World My Rules
Streaming Link: https://open.spotify.com/album/1n8zb4fg4qv9K2WJzGrXGB?si=wPdh3aguQ9SIIy6d3rKMTw
🔥 INTRODUCTION
Lewnatic is the next evolution of Patrick Lew — a Japanese–Chinese/Taiwanese American musician who spent roughly 25 years fronting the cult‑favorite indie project Patrick Lew Band (PLB). After officially closing the PLB chapter in 2025, Patrick reinvented himself through Lewnatic, a bold, persona‑driven solo project blending grunge, punk, J‑pop, electronic rock, and digital‑age performance art.
At the center of this new era is Madeline Lew, Patrick’s gender‑fluid alter‑ego and virtual bandmate. Madeline represents the Japanese side of his identity, the glam, the chaos, the emotional honesty, and the cyberpunk theatricality that defines Lewnatic’s sound and visuals.
With the release of the new album My World My Rules, Lewnatic steps fully into the global spotlight — unapologetic, genre‑bending, and fiercely independent.
🎧 TRACKLIST – My World My Rules
1. Takedown
2. Everyone Loves Ashley
3. Rites of Spring
4. Shortcuts to Fame
5. AZN PRIDE!
6. Control Your Narrative
7. Scream Your Heart Out
8. Be Yourself!
9. Diversity, Equity, Inclusion
10. Life's Been Good
Running Time: 26 Minutes
Copyright 2026 Lewnatic Inc.
📖 ARTIST STORY — FROM PLB TO LEWNATIC (2024–2026)
Since the final years of the Patrick Lew Band, Patrick’s life has been a mix of reinvention, healing, and rediscovery.
Creative Transformation
- After PLB’s official disbandment in 2025, Patrick shifted from a collaborative, garage‑punk identity to a solo, multimedia, persona‑driven project.
- Lewnatic became a space to merge his cultural heritage, his love for Japanese pop culture, and the raw emotional storytelling that defined his early work.
- Madeline Lew emerged as a fully realized character — a virtual performer, a femme punk muse, and a symbolic bridge between Patrick’s Japanese and Taiwanese/Chinese roots.
Personal Evolution
- The passing of loved ones, the end of major relationships (including his annulment with his then-partner Amanda Knipschield-Lew), and the closing of the PLB era pushed Patrick into a period of deep reflection.
- Working full‑time at Costco while building Lewnatic from the ground up became a symbol of resilience and DIY spirit.
- His music since 2024 has explored themes of identity, grief, rebirth, city life, and the search for belonging.
Musical Growth
- Patrick expanded his production skills, blending grunge guitars, J‑pop melodies, electronic textures, and punk‑metal energy.
- Lewnatic’s sound is more polished, cinematic, and globally accessible than PLB’s raw garage roots.
- Virtual collaborations, digital personas, and experimental visuals became core to the project’s identity.
🌏 ABOUT THE ALBUM — My World My Rules
My World My Rules is a declaration of independence — a statement that Patrick is no longer confined by genre, expectation, or the legacy of his past band.
Themes & Sound
- Identity & Duality: Patrick vs. Madeline, Japanese vs. Taiwanese/Chinese, reality vs. digital persona.
- Urban Isolation: Life in San Francisco, late‑night trains, neon streets, and the loneliness of modern adulthood.
- Rebellion & Self‑Ownership: Breaking free from labels, critics, and the weight of the past.
- Digital Humanity: The tension between online life, virtual identity, and real emotion.
Musically, the album blends:
- Grunge‑punk guitars
- J‑pop hooks
- Electronic rock
- Cyberpunk ambience
- Pop‑metal flair
- Emotional, confessional lyricism
It’s the most complete expression of Lewnatic’s identity to date.
📈 PROMOTION STRATEGY — GLOBAL & JAPAN‑FOCUSED
Patrick’s goal is to position Lewnatic as a cross‑cultural indie act with strong appeal in Japan, East Asia, and global online communities.
Digital Promotion
- Targeted campaigns on Instagram, TikTok, YouTube Shorts, and Japanese platforms like LINE VOOM.
- Persona‑driven content featuring both Patrick and Madeline to highlight duality and visual storytelling.
- Behind‑the‑scenes videos, guitar playthroughs, and short‑form documentary clips about the making of the album.
Japan‑Focused Outreach
- Submissions to Japanese indie blogs, playlists, and music discovery sites (including Top Music Japan).
- Engaging with Japanese fans through bilingual posts and persona‑based content from Madeline.
- Potential virtual performances or livestreams timed for JST audiences.
Global Strategy
- Playlist pitching across Spotify, Apple Music, and YouTube Music.
- Collaborations with indie creators, animators, and digital artists.
- Continued release of singles, remixes, and alternate versions to keep momentum going throughout 2026.
🎤 LIVE & VIRTUAL PERFORMANCE PLANS
- Continued monthly or quarterly shows in San Francisco venues.
- Expansion into Los Angeles and Seattle indie circuits.
- A virtual Japan tour (building on the success of the previous one), featuring livestream sets, Q&A sessions, and persona‑driven performances with Madeline.
- Long‑term goal: a real in‑person Japan mini‑tour once the fanbase reaches critical mass.
📌 ARTIST GOALS FOR 2026 AND BEYOND
- Grow Lewnatic into a recognized cross‑cultural indie brand.
- Release additional EPs and singles exploring new sonic directions.
- Produce short documentary content about the PLB legacy and the rise of Lewnatic.
- Build a sustainable global fanbase through authenticity, storytelling, and consistent output.
- Continue bridging Japanese and Taiwanese/Chinese cultural influences through music and persona art.
- Expand into acting, background roles, and multimedia collaborations.
📷 PRESS PHOTOS, LOGOS & VISUALS
Available upon request.
💬 CLOSING STATEMENT
Lewnatic is more than a new project — it’s a rebirth.
My World My Rules is the sound of an artist reclaiming his identity, honoring his past, and stepping boldly into a future where culture, persona, and creativity collide.
This is Patrick Lew’s most ambitious and idiosyncratic work yet — and the world is finally ready for it.
