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HOIRONG HOIRONG

India

Punk Noise / Experimental Alternative Pop

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Hoirong is a noisy noise rock band from India. They play a messy and confusing blend of punk, noise, post-rock, and other cool-sounding genres. The band, fronted by vocalist and chief songwriter Kamal Singh, began life in 2013 as a bedroom project, before slowly morphing into a full-fledged and fully dysfunctional band. They have released four full-lengths records, a throwaway acoustic EP, and a host of singles and silly covers to keep the juices flowing.

The band has a dedicated following in India, and their work has thus far been critically well-received.

"....the solo project-turned-band has released some of the weirdest, most self-aware and melodically abrasive music to come out of India.
The band has built a cultishly devoted audience. Part of the attraction is their gnarly, chewed-up mix of 1990s alt-rock riffs, pop melodies and guitar noise, which sounds like nothing we've heard in this country before. Then there's founder and principal songwriter Kamal Singh's razor sharp wit and keen sense of the absurd, accompanied by a total unwillingness to take himself or the overly-corporate, image-obsessed music industry too seriously. Add a Madonna cover or two into the mix and you have India's most meme-friendly punk band".
Bhanuj Kappal (The National UAE, July 5, 2016)

Their sound has shifted in style and form with each new release. From the lo-fi alt-rock of their debut album, Resurrection of the Princess of Woe and Her Vampire Hound Posse, to the disco-infused Dandaniya Apraadh, to the pop-grunge of Mwah, the band has constantly found new sonic paths to explore. Their newest release, Cow Gives Milk, takes a frantic, guitar-heavy alternative sound and then sets out to mangle it at every step.

At the heart of Hoirong lies a contrast between the honesty of the music, crafted painstakingly, and an insistence on using slapstick and irony to deal with the chaotic, unpleasant, and complex business of music. References to the shambolic state of politics in India, the ridiculous world of Bollywood, digs at dishonest musicians around, all find pride of place in Hoirong's weird world.


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